There are numerous twists and turns in the Spotify HiFi story. The music service's superior streaming tier was first teased more than three years ago, but it hasn't yet been released. According to recent reports, Spotify's premium subscription will include lossless audio as an add-on along with additional benefits like AI-powered playlists, sophisticated library management, and optimized headphone sound quality. Additionally, CEO Daniel Ek of Spotify acknowledged during today's earnings call that the company is still working on a better-than-Premium service, though he did not provide a firm release date.
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Ek stated that the project is still "in early days," which may be my all-time favorite way to phrase a common expression in the tech sector. (For those keeping track at home, Spotify initially revealed HiFi 1,247 days ago.) "Our goal is to provide a significantly enhanced version of Spotify," stated Ek. Consider spending about $5 more than the present premium tier. It's sort of a deluxe version of Spotify, with all the features of the standard version plus a lot more control, higher quality overall, and a few other things I'm not ready to discuss just yet. It will probably cost approximately $17 or $18.
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Those corporations have multiple divisions to offset any losses, so they can be more aggressive with their pricing. Spotify isn't as fortunate, so the firm had to change its strategy and create an add-on bundle that it hopes will appeal to as many of the app's ardent users as possible. At last, it appears that the moment is perfect. A sizable portion of Spotify's 246 million users, according to Ek, desire an upgraded version of the service. "Those are truly passionate music fans who want even greater control over how they use Spotify and its music features."
According to a Bloomberg article, Spotify plans to release its "deluxe" version—as Ek puts it—later in the year. We now only have a few months to find out everything the add-on plan comprises, after all this waiting.
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