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 This summer will mark the formal start of Disney's crackdown on password sharing. Disney Plus accounts "suspected of improper sharing" would have the opportunity to subscribe on their own, according to Disney Chief Financial Officer Hugh Johnston during a Wednesday earnings call.




Disney also announced that account holders will be able to add people from outside their home for a "additional fee," though it did not specify how much that would cost. "With our exceptional content, we aim to reach as wide an audience as we can," stated Johnston. "We're excited to introduce this new feature in order to enhance customer satisfaction in general and increase the number of subscribers."




Disney Plus and Hulu have revised their terms of service this year to prohibit consumers from sharing their memberships with individuals who are not members of their household. starting January 25, the new terms became effective for new subscribers; however, starting March 14, they will also apply to current members. A variant of paid sharing was previously introduced by Netflix last year; users had to pay an additional $7.99 a month to add a person who wasn't at home.


Disney Plus, which released the beta version of its one-app experience with Hulu last year, is set to launch the experience in March. In addition, the company's earnings report showed that Hulu attracted 1.2 million new members, while Disney Plus lost 1.3 million US and Canadian users as a result of price increases last year.




ESPN, a division of Disney, announced on Tuesday that it will be collaborating with Fox and Warner Bros. Discovery to introduce a new live sports streaming channel. In addition to being accessible to Disney Plus bundle customers with Hulu and ESPN Plus, the as-yet-unnamed service will debut this autumn. In light of dwindling viewership and a contracting ad market, Disney intends to introduce a direct-to-consumer version of ESPN in August 2025, coinciding with the service's announcement.

Disney Plus Summer 2024 Update: Crack Down on Password Sharing




 This summer will mark the formal start of Disney's crackdown on password sharing. Disney Plus accounts "suspected of improper sharing" would have the opportunity to subscribe on their own, according to Disney Chief Financial Officer Hugh Johnston during a Wednesday earnings call.




Disney also announced that account holders will be able to add people from outside their home for a "additional fee," though it did not specify how much that would cost. "With our exceptional content, we aim to reach as wide an audience as we can," stated Johnston. "We're excited to introduce this new feature in order to enhance customer satisfaction in general and increase the number of subscribers."




Disney Plus and Hulu have revised their terms of service this year to prohibit consumers from sharing their memberships with individuals who are not members of their household. starting January 25, the new terms became effective for new subscribers; however, starting March 14, they will also apply to current members. A variant of paid sharing was previously introduced by Netflix last year; users had to pay an additional $7.99 a month to add a person who wasn't at home.


Disney Plus, which released the beta version of its one-app experience with Hulu last year, is set to launch the experience in March. In addition, the company's earnings report showed that Hulu attracted 1.2 million new members, while Disney Plus lost 1.3 million US and Canadian users as a result of price increases last year.




ESPN, a division of Disney, announced on Tuesday that it will be collaborating with Fox and Warner Bros. Discovery to introduce a new live sports streaming channel. In addition to being accessible to Disney Plus bundle customers with Hulu and ESPN Plus, the as-yet-unnamed service will debut this autumn. In light of dwindling viewership and a contracting ad market, Disney intends to introduce a direct-to-consumer version of ESPN in August 2025, coinciding with the service's announcement.

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