Earlier in the week, WhatsApp announced the possible introduction of direct ads to the app status section, which is coming after several attempts to arrive at a primary monetization method for the messaging service.
While the Facebook owned messaging platform has been grappling with monetization problem, with plans of bringing ads to the platform, but there has been confusion as to where or how to place the ads.
The company had previously launched the WhatsApp Business API, which is a way for businesses to reach its customers; and in turn, it charges the businesses for using the platform.
Albeit, the monetization of the service has been an issue within the organization, with the WhatsApp co-founder, Brian Acton had to leave the company owing to major differences with the Facebook CEO, Mark Zuckerberg. Though it remains unclear as to the area of differences, but Acton had commented on disagreement on the plans to place ads on the service.
The company had been conducting surveys about the extent to which users talk to businesses on WhatsApp, and whether there are issues of spam, according to revealed documents.
And perhaps, WhatsApp is wary about its users having to put up with spammy messages, citing instances such as a user talking to a bank about fraudulent transactions or to an airline about delayed flight.
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