Facebook has launched a standalone app, Lasso that lets users add stuff like music, text and filters; also share short-form videos with filters and special effects.
Lasso app aims to help users share their favorite music video and includes video-editing tools, while users can follow creators, browse different categories of videos to find popular titles via hashtags.
The app is currently available for US users, which is perhaps Facebook's way to lure the younger audience demography that seems to be taken away by Snapchat; with most youngsters usage decreasing by over 20 percent from 2015, according to Pew Research.
Pew Research claims that about 78% of 18 to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram, which also offers features that are similar to those of Lasso, the short-video platform.
Lasso pride itself as standalone app for short-form and fun videos, which range from comedy to fitness and more, albeit Facebook didn't blow much whistle about the launch as it maintains that it's sill gathering feedback from people and creators.
The app is available for iOS and Android, and users can share their videos to their Facebook Stories, with Instagram Stories support coming soon.
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