Lens was originally for the Photos app, and offers a visual search engine that can recognize what’s in images and scan business cards, among other image processing capabilities.
Now, Google wants to show more context around images, including captions that reveal the title of the webpage where each image is published, and to make this possible it is employing the Lens’ AI technology to analyze the images.
Lens will show relevant images when you select any object using your finger on a mobile device screen and link the image to product pages so you can continue your search or perhaps purchase the item.
It will also let you “draw” on any part of an image, even if it’s not preselected by Lens, to trigger related results and dive even deeper on what’s in the image.
Also, Google has overhauled the Images algorithm to rank results that have both great images and great content on the page, while the authority of a web page is now a more important signal in the ranking.
And the new look is already live on mobile, and Google promises to bring it to desktop where the larger screen makes it expedient for more complex tasks.
These changes, it hopes will make it a lot more easier and visually appealing to traverse the web, find information, and pursue your interests.
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