Microsoft AI is now powering almost all of its search algorithms, with Bing App camera feature now able to find a celebrity or someone that looks just like you using your selfie.
The feat is perhaps a replica of the feature in the Google Arts & Culture app for iOS and Android, which though not available in most locations because of some privacy laws, allows you to take in-app selfie which it matches to old art museum portraits from its database.
While the Bing app uses the selfie picture to find a celebrity lookalike, in most cases it does turn up your exact image featured in some popular platforms like social media or Wikipedia pages.
The feature uses the visual search technology in Bing, and also employs Bing Entity Search capability which enables developers to embed Bing search results in any application bringing with it rich context about people, places and local businesses to any app or website.
Microsoft research in AI date back to over two decades, albeit it was restricted to internal deployment, but now the company is bringing it to everyone through simple and useful tools.
The feature is rather a useful tool if you wish to find your doppelganger, that is, if you believe in the fictional look-alike or double of a living person, sometimes portrayed as a ghostly or paranormal phenomenon in some folklore.
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