The initial web surfing experience was built on uncharted territory whereby people could spontaneously discover topics online, now Mozilla wants to bring it back to Firefox browser.
The idea is akin to ‘forward button’ which will serve to improve the way content is discovered, and the experiment is dubbed "Advance" - bringing the concept of the recommendation system back to life.
According to Mozilla, Advance is coming at a point where people no longer go backwards in search to move forward to discover new, and relevant content.
The feature brings a two-part recommendations of "Read Next" and "For You" to Firefox window, with the later been recommendation of pages based on a user's browsing history, while the former highlights sites that complement the content of the user's current tab.
Mozilla hopes to recapture those serependitious moment of discovery, which opens people’s eyes to greater awareness of topics they sought after and the idea of a ‘forward button’ is to improve the way content is discovered.
The recommendations will be purely driven by relevance, which is the primary goal of the experiment to give users the best and most timely information.
Albeit, Advance isn't Mozilla's first attempt to bring browsing recommendations to Firefox, as the initial Test Pilot in Context Graph feature, resulted the "Activity Stream" feature, which made debut with Firefox Quantum browser that shipped in November last year.
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