YouTube is launching a new copyright matching tool that will automatically scan every uploaded video to make sure it’s not a re-upload of an existing or “very similar” video that’s already on the platform.
While the act of re-uploading copyright videos on the platform has been the favorite of spam channel owners who try to discredit the hard work of others, and to profit from the rather popular creators work.
The new tool, which is dubbed “copyright match,” would only cover full videos, and may not apply to clips, and will initially roll out to all creators with more than 100,000 subscribers starting next week, before the eventual availability to all users in the coming months.
YouTube will also offer options when the tool finds a match, as the creator can choose either to do nothing and perhaps care less about a mediocre copycat video, or get in touch with the impostor and reach an agreement over what follows or lastly, ask YouTube to delete the offending video.
Albeit, the company had implemented a system for copyright owners called Content ID to easily identify and manage their content on YouTube. Through which the videos uploaded to the platform are scanned against a database of files that have been submitted by content owners.
But the new tool, copyright match goes even further, utilizing technology underneath the system, to automatically sort out offending video uploads, which the company expressly said the tool is built to fish out unauthorized video re-uploads. More so, Content ID is only meant for the copyright owners of music videos, trailers and recordings of music performances.
The copyright owners also get to decide what happens when content in a video on YouTube matches a work they own, and the copycat video will get a Content ID claim.
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