The Chinese multinational e-commerce, retail, Internet and AI technology conglomerate, Alibaba Group has unveiled an artificial intelligence-powered copywriting tool, dubbed AI Copywriter, which uses deep learning technologies to dissect millions of top-quality existing samples to generate copy for products.
While the tool is especially targeted at digital marketers, who provides consumer-to-consumer, business-to-consumer and business-to-business marketing services via the Web, as it allow the advertisers to insert a link to any product page, and click the “Produce Smart Copy” button to see multiple copy ideas.
The AI Copywriter passed the Turing test, which tests a machine's ability to exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human and is capable of producing 20,000 lines of copy in a second, according to the company.
The tool can adjust the length and tone of its copy, based on professionals taste, such as fashion chain Esprit and Texas-born clothing brand Dickies, who can dictate whether they want the tone to be promotional, fun, poetic or heartwarming.
The AI Copywriter produces result based on the application of deep learning models, trained with large volumes of quality content created by humans. While human creativity is the cornerstone for the machine, it isn’t meant to replace the creativity of people.
It is currently used by merchants and marketers on Alibaba-owned sites such as Taobao, Tmall, Mei.com (a fashion flash sale website) and 1688.com (Alibaba’s Chinese-language wholesale buying site), averaging nearly a million times daily usage.
And it has significantly changed the way copywriters work, albeit they still need to choose the best out of many machine-generated options, largely improving efficiency.
It is perhaps the latest in a suite of technologies Alibaba's marketing arm, Alimama has developed to assist small to mid-sized businesses on the company's e-commerce platforms, which includes a “smart banner designer” released in April that can resize and reformat promotional banners with the slide of a mouse.
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