Snapchat is rolling out a new feature, called Clear Chats that will allow users to delete messages that are already sent, just as possible with Facebook-owned WhatsApp.
While Facebook had demonstrated that sent items can be recalled on the platform, through the secret deletion of messages sent by Mark Zuckerberg, which the company quickly dismissed as a new capability coming to everyone.
But Snapchat has beaten it to the launch, as the Clear Chats feature will be rolling out to all users globally over the next few weeks.
The Clear Chats feature will be especially useful for deleting those embarrassing messages sent by mistake, and also make it more easy for people to retract sensitive information sent over Snapchat. As it already auto-delete messages after they’ve be seen, this nifty addition will help to even further thwart cases where ex-lovers accidentally exposed their nude images.
The feature can be used by holding down on a text, image, video, memory, sticker or audio note in a one-on-one or group chat, then pressing the delete button. Snapchat will now retract the message, albeit it requires good internet connection and updated version of the app to work.
The recipient will be notified about the deletion, which is a good thing as social media evidence is increasingly useful, while the unsend feature tends to undermine it.
Snapchat is definitely not slowing down on its effort to boost growth with more unique features, especially attractive to the teens, even though it hit slowest growth rate ever last quarter.
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