Instagram is prepping to launch a long-form video posting capability for its users, or perhaps switching to a longer view of its short video format.
The feature will allow users post longer-formed video of up to one hour length, instead of the current one minute only videos, and it supports vertical video shooting, according to insider report obtained by The Wall Street Journal.
While the photo-cum-video sharing service has witnessed exponential growth in the past few years, it's still grappling with finding the turnkey feature that will permanently sway users to its side against the fierce competition from Snapchat.
For instance, it has recorded over 300 million daily active users for Instagram Stories, a feature it cloned from Snapchat which allow users to publish series of photos and videos that disappear after 24 hours.
And just recently, the company launched what it called "You're All Caught Up" which will enable users to know when all new posts from a give period in time (for instance, in the past 48 hours) have been viewed to help solve the perceived problem of algorithmic timeline.
As the switch to algorithmic feed, made most users unable to follow everything their friends had shared on the platform. And this resulted a lot of passive scrolling, as it was termed, meaning that they surfed aimlessly in order not to miss out on anything.
But how users will welcome the idea of a longer-formed video posting remains to be seen, if and when the feature eventually goes live.
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