Facebook could be working at a tool for connecting marketers to influencers on the social network, which platform will afford them the opportunity to team up on their ad campaigns.
The so-called Content Matching search engine will allow advertisers on the social network to select the characteristics of creators they want to partner with for driving their campaign reach, with stats about their audiences, and how to contact them to iron out deals.
According to leaks by AllFacebook.de, a German fans website which leaked screenshots of the purported Facebook’s commercials for the tool, which Facebook has confirmed would be a creator-brand tool.
While as it may seem, Facebook will not initially go for a cut in the deals, but the tool could spur brands into spending more on the social network and thus equip it with much more compelling and original marketing reach.
Facebook will run the ads, while also making sure its entertaining and tolerable for users so that they'd not fall out with the social network.
And on the part of influencers, getting paid on the platform, even though not directly by Facebook, will spur them to add more effort in the quality of contents and perhaps help increase the size of their following on the platform.
Though Facebook is not taking any revenue cut during this testing phase, but may be in the longer-term it will demand a stipend.
Albeit, Facebook is more concerned about the contents been pushed out to users at the moment, more reason it maintains that brand’s pre-made content should not be used, but rather having the creators (influencers) to build up the contents.
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