The Microsoft owned professional network, LinkedIn has launched its video ads system, which just like other videos on the platform will autoplay in the feed, and serve as a new way of monetization.
According to the company, video outperforms other content strategies, and video posts are shared 20 times more frequently than other posts.
It claims that as video ads are more expensive than other type of ads, that companies can earn more through their ads.
While the company has taken up its ads strategy slowly, and now allowing users to upload their own videos, LinkedIn late entrance into the game may mean its offerings will take more time to gain traction.
Albeit, LinkedIn also makes money from selling subscriptions and offering job recruiters special spots.
The new video ads system will commence with a small test group made up of select marketers, but will eventually be available to all advertisers.
