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Google has announced that starting 2018, the unskippable YouTube ads which runs for 30-second before any video play, will be discontinued to give way for better format that will ensure enhanced user experience.

According to Google, it will focus on a commercial format that's more engaging and rewarding for both advertisers and YouTube users.

Albeit, YouTube's 15-second and 20-second ads will continue, with the "bumper ads" as users are more likely to see the ads that move after only 5 seconds.

While the change is expected for 2018, and YouTube creators still have several months to digest the coming disruption in revenue, users on the otherhand thinks the change is a pretty good one.

YouTube 30-second Ads getting Axed!

Google has announced that starting 2018, the unskippable YouTube ads which runs for 30-second before any video play, will be discontinued to give way for better format that will ensure enhanced user experience.

According to Google, it will focus on a commercial format that's more engaging and rewarding for both advertisers and YouTube users.

Albeit, YouTube's 15-second and 20-second ads will continue, with the "bumper ads" as users are more likely to see the ads that move after only 5 seconds.

While the change is expected for 2018, and YouTube creators still have several months to digest the coming disruption in revenue, users on the otherhand thinks the change is a pretty good one.
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